Shortlist 2012
- Code Computerlove with Customer-focused Digital Innovations
- Glow New Media with ebeepbeep
- myParcelDelivery.com with myParcelDelivery.com
- PureNet and West Ham United Football Club with Heading for promotion: a multi-channel solution
- Status Digital with Go Activities
- Via Studios with The Unsigned Guide Online Business Relaunch
2012 Criteria
An entry in this category can be any digital project with a direct commercial objective, for example a B2C or B2B website or e-commerce project, or a mobile content business. Entrants should demonstrate the business benefits of the project (for the commissioning business if the entrant is an agency), by generating more business or new business, or by optimizing parts of the business process. (Pure marketing websites and projects should be entered in the Best Digital Marketing and Brand Development category.)
Award history
Winner 2011
Ampersand Commerce with Made.com: Luxuriously Affordable, Great Design
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The judges said
"This was a highly competitive category, and the winning entry is a visually attractive site that not only demonstrates clear business benefits for the project but engages customers in an innovative voting system to prioritise product manufacture, which could only have been achieved in an online environment."
Entrant’s description
Made.com gives consumers access to great design at affordable prices by connecting them directly with furniture makers through the Made.com ecommerce store, which was developed by Ampersand IT using the Magento platform. By stripping out the middlemen and connecting customers with the furniture makers directly, Made.com offers designer products that are up to 80% cheaper than the high street. Furniture is made to order and sourced from the freshest design talent, who create unique and original furniture. Made.com’s order tracking system tells you who designed your furniture, its progress in the production process and the location of your shipment.
Shortlist 2011
- Ampersand Commerce with Made.com: Luxuriously Affordable, Great Design
- Code Computerlove with Digital Innovation is the Right Route For First TransPennine
- myParcelDelivery.com with myParcelDelivery.com
Winner 2010
11 Out Of 10 Ltd with Pure Gym
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The judges said
"For the first time this year, this category combined entries from both classic ecommerce businesses and companies that were using the web or mobile to deliver or significantly enhance their performance: quite a challenge to judge. However, the judges felt that the winner had applied an interesting online commercial model to a traditional offline leisure business and provided excellent evidence of how this had transformed the operation."
Entrant’s description
Pure Gym is a new concept in the leisure industry: a 24/7, contract free, no frills gym based in the heart of UK cities: This concept is underpinned by a new online management system. Processes that required human intervention or that hindered clients accessing facilities have been replaced by automated user-friendly procedures. The Pure Gym system is now being rolled out to support 20 more new gyms. The competitive advantage for Pure Gym is tremendous. Rival enterprises have recognised the danger posed by this new system and are now investing heavily in order to compete on price and service.
Shortlist 2010
- 11 Out Of 10 Ltd. with Pure Gym
- KMP Digitata with Jetparks.co.uk - Manchester Airport Budget Car Parking
- KMP Digitata with "Amy" - Asda's Virtual Assistant
- Stardotstar with Nosey Parker
Winner 2009
TBWA\Manchester with ghd website
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The judges said...
"This winning product successfully combines a great look-and-feel with great usability. A confident, sleek website works perfectly for the target demographic, and videos, blogs and 3D modeling are integrated into a luxurious user experience. All this and hard figures too! The application clearly showed numbers to prove ROI; including an impressive leap in conversions and massively increased sales"
Entrant's description
Design and development of ghd website and e-commerce platform
Shortlisted entries 2009
- Amaze with snazaroo.com
- Carmony.co.uk with Carmony.co.uk
- Creative Spark with Manchester United Soccer Schools
- Dolphin with Marshalls Garden Visualiser
- Motionlab with Plumbs Website
- Reading Room with Taste The Glenlivet
- TBWA\Manchester with ghd website
Winner 2008
Best E-Business Project was won in 2008 by EduNation Ltd with First Tutors
Winner 2007
Best E-Business was introduced in 2008 for the first time and replaced three related categories from the 2007 awards.
- The Best E-commerce project was won in 2007 by Into Technology with IT247.com and IntoScape
- The Best E-commerce project B2C was won in 2007 by Fluid Creativity with Fish Fanatics
- The Best Commercial Website project was won in 2007 by Gorgeous Couture




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