Director of Account Management Yahoo! UK & Ireland
After 12 years on the agency side of search & digital marketing, Jon joined Yahoo! November 2010 as Director of Account Management UK and Ireland. Specifically Jon's focus for 2012 will be implementing the Microsoft and Yahoo! Search Alliance in the UK, working closely with media agencies and digital advertising clients on the benefits of this industry changing partnership as well as continued development of Yahoo’s Search and display business.
Jon is recognised for his knowledge and experience within the search marketing in the UK and Europe. He is a regular speaker and moderator at digital conferences worldwide and heavily involved in the global search community. He's also a member of SES's (Search Engine Strategies) Global Advisory Board.
Jon has contributed to and written several white papers on search marketing research and industry trends and best practice guides on Paid and Natural Search optimisation and has been a leading figure for industry bodies such as SEMPO, IPA and IAB.
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