Winner 2010: PushON with Love Those Shoes
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The judges said
"Successful search marketing today is all about collaboration: with clients to make sure that their websites are written and organized in a way that search engines understand; with clients’ customers to make sure engagement is happening at all levels; and with other marketing channels to get the best out of every penny spent. The winning campaign here used solid SEO techniques, social media and tactical PPC to achieve that collaboration with great success."
Entrant’s description
Love those Shoes sell a wide range of healthy and comfortable shoes online. Prior to approaching PushON for online marketing, they were already trading successfully online but wanted to be better. Love those Shoes have excellent internal resources and needed assistance not only with delivering the online marketing campaign but also in defining and driving the strategy. The strategy was highly integrated: SEO to generate long term rankings across brands. PPC to deliver rapid response campaigns Social Media to build brand loyalty and generate SEO benefit The campaign delivered superb results and is now expanding into Europe
Shortlist 2010
- Lakestar Media with Parcel2Go.com SEO Campaign
- PushON with Love Those Shoes
- PushON and The UK Wedding Shows with The UK Wedding Shows Campaign
Judging Criteria
Entrants in this category should demonstrate how a project to attract appropriate and valued traffic from search has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.
Closing date for this award was 8 March 2010
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