Winner 2010: 11 Out Of 10 Ltd with Pure Gym
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The judges said
"For the first time this year, this category combined entries from both classic ecommerce businesses and companies that were using the web or mobile to deliver or significantly enhance their performance: quite a challenge to judge. However, the judges felt that the winner had applied an interesting online commercial model to a traditional offline leisure business and provided excellent evidence of how this had transformed the operation."
Entrant’s description
Pure Gym is a new concept in the leisure industry: a 24/7, contract free, no frills gym based in the heart of UK cities: This concept is underpinned by a new online management system. Processes that required human intervention or that hindered clients accessing facilities have been replaced by automated user-friendly procedures. The Pure Gym system is now being rolled out to support 20 more new gyms. The competitive advantage for Pure Gym is tremendous. Rival enterprises have recognised the danger posed by this new system and are now investing heavily in order to compete on price and service.
Shortlist 2010
- 11 Out Of 10 Ltd. with Pure Gym
- KMP Digitata with Jetparks.co.uk - Manchester Airport Budget Car Parking
- KMP Digitata with "Amy" - Asda's Virtual Assistant
- Stardotstar with Nosey Parker
Judging Criteria
An entry in this category can be any digital project with a direct commercial objective, for example a B2C or B2B website or e-commerce project, or a mobile content business. Entrants should demonstrate the business benefits of the project (for the commissioning business if the entrant is an agency), by generating more business or new business, or by optimizing parts of the business process. (Pure marketing websites and projects should be entered in the Best Digital Marketing and Brand Development category.)
Closing date for this award was 8 March 2010
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