Sponsored by:
Winner: The Neighbourhood with Nord Anglia Education
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The judges said
"The strength of the animation sector in the region means this is always a tough category to judge, and this year was no exception. The eventual winner is a beautiful piece of work that takes a simple idea and uses it to create a spellbinding journey that illustrates the breadth of the client’s offering."
Entrant’s description
Nord Anglia Education is a leader in the international provision of high quality, innovative education, training and guidance for children and young adults. Our multi-language brand movie was conceived to communicate their company vision to a global audience, to spearhead their recent rebrand. This was designed for two uses. Firstly to communicate the new vision for the brand at an internal launch for all employees within the company. Secondly, to communicate this vision to market. Through a mixture of techniques our animation explored and expanded upon the brand vision, to complement the 'classic English' educational values of Nord Anglia.
Commended
Craig Knowles and David Ridges with Bon Appetit
"The judges wanted to recognise a charming, engaging and entertaining piece of work. A commendation goes to Craig Knowles and David Ridges for Bon Appetit."
Entrant’s description
Bon Appetit is about a young girl who has her ice-cream stolen by a monster. Not willing to give up her ice-cream so easily she begins a quest to retrieve it. She discovers that she may not be the only victim of icecream theft that day!..burp
Shortlist 2010
- Craig Knowles and David Ridges with Bon Appetit
- MediaCityUK with Take Note
- RealtimeUK with LG 'Behind the Picture'
- The Neighbourhood with Angel
- The Neighbourhood with Nord Anglia
Judging Criteria
This category is open to any animation created exclusively using digital techniques and delivered via a digital medium. Entrants should demonstrate exceptional innovation, creativity or originality.
2009 Winner
ahd imaging / Ian Hogg with ahd168
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The judges said
"The winning animation clearly shows the creative flair and technical prowess of the agency responsible for it. A bittersweet narrative is successfully brought to life by clever characterization, faultless attention to detail and precise timing. These world class animators have given the metal protagonist a distinct and winning expression and an endearing personality."
Entrant's description
A CGI short highlighting the plight of a forgotten victim of the credit crunch. A robot whose film was canceled - leaving him without a home. The animation was sent as a viral, and uploaded to the usual places just before Christmas as a piece of self-promotion for ahd.
Commendation
The judges also awarded a commendation to
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The judges said
"There's always something in the animation category that makes the judges utter a collective sigh of pleasure. A commendation goes to the entry that did that this year."
Shortlisted entries 2009
- ahd imaging / Ian Hogg with ahd168
- Fluid Creativity with Slime & Pinball
- RealtimeUK with Sony PSP Go!
- Smoothe with Snow Globe
- The Neighbourhood with New York Bagels
- The Neighbourhood with Sony PSP. Your Whole World In Your Hands.
Winner 2008
Best Use of Animation was won last year by The Neighbourhood with Stories from the Neighbourhood
Winner 2007
The Best Animation award was won in 2007 by The Neighbourhood
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