2010 Awards
Sponsored by:
MMU Business School
Winner 2010
iris Manchester with Wonderbra - Ultimate Strapless
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The judges said
"This year’s winner won the judges’ full support for a campaign gracefully executed and pitched just right for the target audience. With a great microsite as well as social media activities, it highly deserves this year’s award."
Entrant’s description
Until recently launching a product without the use of traditional media would be unthinkable. There’s nothing wrong with shouting about your new arrival in this way. What if you don’t want to shout? What if you want to build momentum, spread the word, in a more targeted and efficient way? Would you be brave enough to launch your most revolutionary products in years, a strapless bra that actually works and something women have been crying out for, with JUST a microsite, digital marketing, and PR for support? The Ultimate Strapless. No straps. No traditional above-the-line support. Just record sales.
Shortlist 2010
- iris Manchester with Wonderbra - Ultimate Strapless
- Mobious with Carling Weekly Email
- PushON and Brazen PR with 30 Beats: Mechanical Music
Judging Criteria
An entry in this category must include a significant use of online or digital technology to promote a product or service. Campaigns could include online advertising, viral marketing, email marketing, SMS campaigns and integrated on and offline campaigns. Entrants should demonstrate the effectiveness of the campaign in generating business (for the commissioning organization), directly or indirectly.
Closing date for this award was 8 March 2010
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