

Lightbox Education with MP for a Week
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"The winner of this category delivered an ambitious and polished product to a difficult brief, going way beyond the expectations of the clients, stakeholders and the broader audience."
The ‘MP for a Week’ game places the player firmly in the shoes of an MP, experiencing first-hand the personal and professional dilemmas of a week in politics, taking responsibility for their decisions, and then seeing the implications on their careers. The drama is presented in an ever-changing environment, offering a diverse blend of strategy and experimentation, together with a high level of personalisation. A positive overall rating is the ultimate purpose of the game, just like the real thing. The game presents a uniquely credible and intriguing view of the political process.
The Grand Prix is chosen by the judges from all the shortlisted entries as the one that impressed them the most.
New Concept Gaming Limited with jOG
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"This year’s winner is a business that started life in a North West business incubator, was financed by a North West investment fund and has developed digital technology to both complement and challenge one of the biggest digital players in the world. Its projected world-wide sales orders since Jan this year are on target for 1m units."
jOG is the ground breaking add-on controller for the Wii that detects lower body motion and brings a whole new dimension to your living room gaming experience. It lets you control your game character movement by jOGing on the spot. Simply plug it in and clip it to your belt and you are ready to start playing your games in a new, exciting and active way. jOG is fun, immersive, healthy, great value, easy to use and compatible with all existing video games that use the Nunchuk joystick to control game character movement.
The Neighbourhood with Stories from the Neighbourhood