Best Newcomer (Enterprise)

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Best Newcomer (Enterprise)

Winner 2010

Wooshii.com

The judges said

"This year saw a strong field of newcomers; some tentative first-time racers, others hitting the ground running, with world-class campaigns delivered straight out of the blocks. The winner took a new approach to an old problem, using the unique properties of the internet to bring what was once only available to big companies with reach of any small or medium-sized business."

Shortlist 2010

4i Security
Cahoona
Digital Blah Blah
PiP Interactive
web Video Marketing ltd (webVM)
Wooshii.com

Judging Criteria

This category is open to any freelancer/contractor or enterprise that has started in business since March 2009 and is based in the North West. The award recognises enterprises that show particular promise of becoming successful.

Closing date for this award was 8 March 2010

Last year's winner

AdInsight

Click to see bigger photo

The judges said

"Closing the loop between online and offline conversion is one of the key challenges facing advertisers as digital media grows in importance. The winner here tackles this problem in a way accessible to both advertisers and media agencies alike and the judges said they’re looking forward to further innovation in this space from the company behind it."

Entrant's description

AdInsight is one of the most advanced call tracking solution available in the UK which allows businesses to track each of their advertising campaigns through to a lead or sale and inject that information into a web analytics platform like Google Analytics.

AdInsight displays all the call data graphically on a web interface, which helps businesses quickly:

• Identify which adverts generate the best ROI, so they can optimise their advertising spend accordingly.

• Helps them increase their profitability by allowing them optimising and test their ad copy for better conversion rates.

• Identify staffing problems.

• And more.