Best Use of Search

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Best Use of Search

Winner 2010

PushON with Love Those Shoes

The judges said

"Successful search marketing today is all about collaboration: with clients to make sure that their websites are written and organized in a way that search engines understand; with clients’ customers to make sure engagement is happening at all levels; and with other marketing channels to get the best out of every penny spent. The winning campaign here used solid SEO techniques, social media and tactical PPC to achieve that collaboration with great success."

Entrant’s description

Love those Shoes sell a wide range of healthy and comfortable shoes online. Prior to approaching PushON for online marketing, they were already trading successfully online but wanted to be better. Love those Shoes have excellent internal resources and needed assistance not only with delivering the online marketing campaign but also in defining and driving the strategy. The strategy was highly integrated: SEO to generate long term rankings across brands. PPC to deliver rapid response campaigns Social Media to build brand loyalty and generate SEO benefit The campaign delivered superb results and is now expanding into Europe

Shortlist 2010

Lakestar Media with Parcel2Go.com SEO Campaign
PushON with Love Those Shoes
PushON and The UK Wedding Shows with The UK Wedding Shows Campaign

Judging Criteria

Entrants in this category should demonstrate how a project to attract appropriate and valued traffic from search has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.

Closing date for this award was 8 March 2010

Last year's winner

PushON with The Little Greene

Click to see bigger photo

The judges said

"In a downturn every penny spent on marketing must be able to demonstrate a return, which is exactly what the teams at the winning agencies have achieved for their client. Employing key tools of search marketing from site optimization to paid search the team has identified and achieved great results against core KPIs."

Entrant's description

Once in a while you get the opportunity to work with a great brand and an exceptional product. It makes a search marketing campaign fun to deliver. People want to talk about your client and that conversation is the root of search marketing success. In the paint industry, there is no one better to talk about the Little Greene. The Little Greene are premium quality product not a volume product. Their audience is narrow and discerning. That’s why English Heritage work with them. PushON and AsOne developed a campaign that brought the Little Greene Paint Company to the right audience.