Best Use of Animation

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Best Use of Animation

Winner 2010

The Neighbourhood with Nord Anglia Education

The judges said

"The strength of the animation sector in the region means this is always a tough category to judge, and this year was no exception. The eventual winner is a beautiful piece of work that takes a simple idea and uses it to create a spellbinding journey that illustrates the breadth of the client’s offering."

Entrant’s description

Nord Anglia Education is a leader in the international provision of high quality, innovative education, training and guidance for children and young adults. Our multi-language brand movie was conceived to communicate their company vision to a global audience, to spearhead their recent rebrand. This was designed for two uses. Firstly to communicate the new vision for the brand at an internal launch for all employees within the company. Secondly, to communicate this vision to market. Through a mixture of techniques our animation explored and expanded upon the brand vision, to complement the 'classic English' educational values of Nord Anglia.

Commended

Craig Knowles and David Ridges with Bon Appetit

"The judges wanted to recognise a charming, engaging and entertaining piece of work. A commendation goes to Craig Knowles and David Ridges for Bon Appetit."

Entrant’s description

Bon Appetit is about a young girl who has her ice-cream stolen by a monster. Not willing to give up her ice-cream so easily she begins a quest to retrieve it. She discovers that she may not be the only victim of icecream theft that day!..burp

Shortlist 2010

Craig Knowles and David Ridges with Bon Appetit
MediaCityUK with Take Note
RealtimeUK with LG 'Behind the Picture'
The Neighbourhood with Angel
The Neighbourhood with Nord Anglia

Judging Criteria

This category is open to any animation created exclusively using digital techniques and delivered via a digital medium. Entrants should demonstrate exceptional innovation, creativity or originality.

Closing date for this award was 8 March 2010

Last Year's Winner

ahd imaging / Ian Hogg with ahd168

ahd imaging and Ian Hogg - Best Use of Animation

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The judges said

"The winning animation clearly shows the creative flair and technical prowess of the agency responsible for it. A bittersweet narrative is successfully brought to life by clever characterization, faultless attention to detail and precise timing. These world class animators have given the metal protagonist a distinct and winning expression and an endearing personality."

See the animation here

Entrant's description

A CGI short highlighting the plight of a forgotten victim of the credit crunch. A robot whose film was canceled - leaving him without a home. The animation was sent as a viral, and uploaded to the usual places just before Christmas as a piece of self-promotion for ahd.

Commendation

The judges also awarded a commendation to

Smoothe with Snow Globe

Smoothe - Commendation for Best Use of Animation

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The judges said

"There's always something in the animation category that makes the judges utter a collective sigh of pleasure. A commendation goes to the entry that did that this year."