Best Application of Technology

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Best Application of Technology

Winner 2010

Stardotstar with Nosey Parker

The judges said

"People who work in technology are accustomed to a chorus of complaint from our friends and loved ones - "Why does new stuff always have to be so difficult to use?" So the judges were delighted to recognise a genuinely compelling use of new technology - indeed, our winner has already received the highest form of flattery - imitation by a HUGE competitor!"

Entrant’s description

Nosey Parker iPhone app helps people find the closest, cheapest or safest car park anywhere in the UK. With a database of over 13,450 car parks and 1.8 million spaces, it can save you time, petrol and money! In the first week of launch on the app store, the app was purchased over 2266 times, rose to position 21 in the over all UK App Store, and became the 32nd highest grossing app in the UK for a number of days. (Note: End of week two 5078 purchases)

Shortlist 2010

4i Security with The OMC Online Security System
Code Computerlove with Digital technologies for online automated tailoring service
myebook Ltd with myebook.com
Scraperwiki Ltd with Scraperwiki
Stardotstar with Nosey Parker
PiP Interactive with PiP Interactive

Judging Criteria

Submissions should demonstrate how the application of original, new, or advanced digital technology has enabled the execution of a project, product or service, or has been used to increase its effectiveness in delivering business or other tangible objectives.

Closing date for this award was 8 March 2010

Last year's winner

New Concept Gaming Limited with jOG

New Concept Gaming - Best Application of Technology

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The judges said

"We were very impressed by this extremely inventive addition to an existing, and world-leading, gaming technology. It’s a simple idea executed through an innovative combination of techniques, and it literally adds a new dimension to the user experience."

Entrant's description

jOG is the ground breaking add-on controller for the Wii that detects lower body motion and brings a whole new dimension to your living room gaming experience. It lets you control your game character movement by jOGing on the spot. Simply plug it in and clip it to your belt and you are ready to start playing your games in a new, exciting and active way. jOG is fun, immersive, healthy, great value, easy to use and compatible with all existing video games that use the Nunchuk joystick to control game character movement.