Best On-line Brand Development

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Best On-line Brand Development

The winner is...

Code Computerlove with www.crownpaint.co.uk

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The judges said

"There were so many entries to this year's Awards you'd imagine the judges blasting through each one with some rapidity. However, picture the scene as the entire Judging Panel dwells over the beautiful design and elegant code of the winning website, totally engaged by the level of interaction. Over and above this site delivering as tightly to the brief as you can get and delivering an 800% increase in sampling, it's quite simply the best of its kind."

Entrant's description

Crown’s brand vision is to “Create Change Together”.

By showing understanding that decorating is a complex and challenging journey for their customers, and offering real support every step of the way in the paint buying process with inspirational and truly useful content, the new Crown website (www.crownpaint.co.uk) has helped to position Crown as a ‘creative partner’ and expert in home decors - not just a manufacturer of paint, as well as build long-term relationships with customers by providing inspiration and encouragement at the start of their journey.

Judging Criteria

"An entry in this category must include a significant use of on-line media to develop or build a brand. Entrants should demonstrate the effectiveness of the on-line presence in strengthening the brand and its values."