Best Use of Search

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Best Use of Search

The winner is...

PushON with The Little Greene

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The judges said

"In a downturn every penny spent on marketing must be able to demonstrate a return, which is exactly what the teams at the winning agencies have achieved for their client. Employing key tools of search marketing from site optimization to paid search the team has identified and achieved great results against core KPIs."

Entrant's description

Once in a while you get the opportunity to work with a great brand and an exceptional product. It makes a search marketing campaign fun to deliver. People want to talk about your client and that conversation is the root of search marketing success. In the paint industry, there is no one better to talk about the Little Greene. The Little Greene are premium quality product not a volume product. Their audience is narrow and discerning. That’s why English Heritage work with them. PushON and AsOne developed a campaign that brought the Little Greene Paint Company to the right audience.

Judging Criteria

"Entrants in this category should demonstrate how a project to attract appropriate and valued traffic from search has improved the ability of a business or other organisation with an on-line presence to achieve its objectives."