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Best Use of Animation

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The winner is...

ahd imaging / Ian Hogg with ahd168

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The judges said

"The winning animation clearly shows the creative flair and technical prowess of the agency  responsible for it. A bittersweet narrative is successfully brought to life by clever characterization, faultless attention to detail and precise timing. These world class animators have given the metal protagonist a distinct and winning expression and an endearing personality."

See the animation here

Entrant's description

A CGI short highlighting the plight of a forgotten victim of the credit crunch. A robot whose film was canceled - leaving him without a home. The animation was sent as a viral, and uploaded to the usual places just before Christmas as a piece of self-promotion for ahd.

Commendation

The judges also awarded a commendation to

Smoothe with Snow Globe

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The judges said

"There's always something in the animation category that makes the judges utter a collective sigh of pleasure. A commendation goes to the entry that did that this year."

Judging Criteria

"This category is open to any animation created exclusively using digital techniques and delivered via a digital medium. Entrants should demonstrate exceptional innovation, creativity or originality."

Shortlisted entries 2009

• ahd imaging / Ian Hogg  with ahd168
• Fluid Creativity  with Slime & Pinball
• RealtimeUK  with Sony PSP Go!
• Smoothe  with Snow Globe
• The Neighbourhood  with New York Bagels
• The Neighbourhood  with Sony PSP. Your Whole World In Your Hands.

Winner 2008

Best Use of Animation was won last year by The Neighbourhood with Stories from the Neighbourhood

Winner 2007

The Best Animation award was won in 2007 by The Neighbourhood

ahd imaging with ahd168 ahd168 animation Smoothe with Snowglobe Snowglobe animation