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Best Application of Technology

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The winner is...

New Concept Gaming Limited with jOG

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The judges said

"We were very impressed by this extremely inventive addition to an existing, and world-leading, gaming technology. It’s a simple idea executed through an innovative combination of techniques, and it literally adds a new dimension to the user experience."

Entrant's description

jOG is the ground breaking add-on controller for the Wii that detects lower body motion and brings a whole new dimension to your living room gaming experience. It lets you control your game character movement by jOGing on the spot. Simply plug it in and clip it to your belt and you are ready to start playing your games in a new, exciting and active way. jOG is fun, immersive, healthy, great value, easy to use and compatible with all existing video games that use the Nunchuk joystick to control game character movement.

Judging Criteria

"Submissions should demonstrate how the application of original, new, or advanced digital technology has enabled the execution of a project, product or service, or has been used to increase its effectiveness in delivering business or other tangible objectives."

Shortlisted entries 2009

• 15secondTV  with becomestreetfighter
• AdInsight  with AdInsight
• Continum Group Ltd  with My Amego developed for Sentinel Healthcare Solutions
• Everton Football Club  with Everton Bluetooth ®
• Matmi  with "The Colour of Money" online game
• New Concept Gaming Limited  with jOG

Winner 2008

Best Application of Technology was won last year by Trader Media Digital, Used Vehicle Search Implementation

Winner 2007

The Best Application of Technology was a new category in 2008. There were two related categories in 2007:

• The Big Chip Innovation Award was won in 2007 by 3BView
• The Best Use of Homeworking award was won in 2007 by Yuuguu

New Concept Gaming with jOG