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Grand Prix

Winner: The Neighbourhood

The Grand Prix is chosen from the winners of all the individual categories. It was the hardest decision of the entire proceedings, but in the end the award went to The Neighbourhood’s Christmas viral, which won the award for Best Animation. One judge summed up the feeling, saying it "really made me sit up in my seat". Other judges felt it represented where the North West is now in new media terms, reflecting both the area’s rich heritage in animation and the skill with which that is being transferred into the digital world.

Photos of The Neighbourhood receiving their awards

For details of the project see Best Animation

And a special mention...

The judges were also keen that The Neighbourhood’s rival for the top prize should get a mention. The Manchester District Music Archive, which won the Best Not For Profit category, was felt by one judge to show a possible future direction for the region’s new media industry in the way that embraces community involvement and allows its users to shape the overall experience.