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Best E-learning Project

Winner: Safe & Sound (plus DVD)

Agency: Stardotstar

Aimed at providing e-learning material covering road safety for kids between 10 and 12 years old, Safe & Sound is a CD-ROM containing four episodes, each made up of a cartoon, a game, Replay mode and a lesson plan. It’s intended to allow children to engage with the content at their own speed. A measure of the project’s success is that the original commission for 3,000 CD-ROMS was increased to 60,000, and then by another 33,000, which means every year six child in the region can have a copy.

The judges liked the approach of the campaign, the graphic style and the use of humour. They described it as “engaging and entertaining” and perfectly pitched for its target audience.

Photo of Stardotstar receiving their award

Shortlist:

• Mercia World / Mando Group – Mercia World uses a travel-themed online learning game to support adults learning to read.
• World In One City / Splinter – World In One City is a CD-ROM covering the history of Liverpool for children studying history at key stage 2.

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