You are here: Past Big Chips > Big Chip 9 - May 2007 > Winners 2007 > Best Use Of Visual Design

Best Use Of Visual Design

 

 

 

 

 

Winner: Liberty

Agency: Lightmaker Manchester

The site Lightmaker Manchester built for top-end London store Liberty had to highlight both the designer products on sale there and the shopping experience itself. The agency’s response was a photo-mosaic approach that allowed it to mirror the diversity of the ranges and of the store. Lightmaker ended up taking 2,300 digital photographs of the Liberty store to support the continuing development of the site.

The judges loved the way the site celebrated the eccentricity of the Liberty offer, saying it delivered “an almost tactile experience that perfectly matches the brand”.

Photo of Lightmaker Manchester receiving their award

 

Commended: themaccabees.co.uk

Agency: Smiling Wolf

The judges liked the way this site, for upcoming punk-pop act The Maccabees, used video rather than still images as its backdrop, matching the stop-motion feel to the jerky feel of the music.

Shortlist:

• Upload CD-ROM / Code Computerlove – Produced for Keele University’s Widening Participation unit, to provide a guide to university life for 14 to 16 year olds.
• Bgsboys.co.uk / Fudge – The revamped website for Bury Grammar School, intened to communicate life inside the school and out.
• Kenwood I MokaBista / Lightmaker Manchester – A microsite to support the launch of Kenwood’s MokaBista coffee-making machine across the UK, Germany, Holland and Italy.
• Shot Quick / Photolink Creative Group – A website designed to showcase the product photography available from Shot Quick.

Lightmaker